Bill Partsch 177 Central Ave. • Englewood, NJ 07631
(646) 284-5502 • bill@oxpop.comoxpop.com
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I am a multi-talented, reader-focused communications professional.
As a veteran writer, editor, reporter, copy editor and proofreader, I've gotten really good at:
_ • Enabling enterprises to grow both vertically and horizontally;
• Revitalizing stale topics; producing useful, easy-to-understand copy;
• Writing in a range of styles, from technical to conversational to whimsical;
• Rapidly developing expertise in unfamiliar subject areas; quickly learning new technologies;
• Ensuring accuracy, along with consistent grammar and style, and turning jargon into clear text;
• Improving story presentations with attention-grabbing heads, decks, sidebars and captions;
• Constantly growing professionally–applying expertise to web, books, marketing and more.
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Kitchen & Bath Business magazine (Gralla, Miller Freeman, VNU) (1988-2003)
_ Senior Editor (Print)
_ _ • Spearheaded new magazine departments, an original-content website and a book division;
• Cut through technical jargon to give readers clear information;
• Edited manuscripts; became staff style and grammar guru;
• Transformed news section, giving it more impact and accuracy;
• Collected and analyzed data to produce valuable industry report;
• Learned industry quickly enough to become columnist three months after joining staff;
• Assigned stories and mentored junior editors in reporting and writing news and features.

_ Web Editor
_ _ • Leveraged expertise from trade magazine to create a consumer/trade hybrid website;
• Extended print magazine brand, adding value for subscribers and advertisers;
• Earned reader and media praise for helpful, high-energy service journalism;
• Developed interface and site architecture; assigned articles; recruited and managed freelancers;
• Produced and maintained content, graphic design and HTML code;
• Tracked and analyzed traffic; deployed SEO practices; worked with publisher to promote site.
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Woman's Day Special Interest Publications (Hachette Filipacchi Media) 2004-2009
_ Associate Editor
_ _ • Facilitated expansion of Woman’s Day Kitchens & Baths from six to seven issues annually;
• Improved and energized copy; crafted relevant and clever heads, decks, sidebars and captions;
• At supervisors’ request, taught fellow editors how to turn manuscripts into compelling stories;
• Wrote for all sections (including editor’s letter); hired freelancers; assigned and edited articles;
• Collaborated with editors and designers to maximize impact of creative packaging.
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Freelance Writer and Editor 2002-present
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_ Copy Writer (C&A Marketing: SkyMall catalog re-launch)
_ _ • Established short, snappy style for product write-ups; researched to ensure accuracy.
_ Copy Editor (Pearson educational publishing)
_ _ • Helped set up catalog template for textbooks and complementary online offerings;
• Edited and proofread copy and re-wrote heads to establish style and enhance readability.
_ Copy Writer (Benjamin Moore & Co.)
_ _ • Assisted with major overhaul of web content for specialty coatings division;
• Upgraded and refreshed product copy geared to both consumer and professional audiences.
_ Contributing Writer (Parade)
_ _ • Wrote well-received service articles on home design trends, techniques, products and DIY tips.
_ Book Editor (Filipacchi Publishing)
_ _ • Aggregated magazine content into books, crafting a consistent, lively tone from diverse styles.
_ Managing Editor/Copy Editor (Show Circuit) (quarterly equestrian-lifestyle publication)
_ _ • Trafficked copy and vigilantly satisfied publisher’s rigorous demands for editorial style;
• Improved timeliness and accuracy, often re-interviewing and re-researching.
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Additional Freelance
_ Cornerstone Realty Group (content re-writing), National Kitchen & Bath Association (book editing), Decorating/Remodeling magazine (reporting/writing), The Home Depot Magazine (reporting/writing/editing), Trouser Press (writing), Instructor magazine (reporting/writing), the Columbia Missourian (reporting/writing).
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Bachelors in Journalism (with General Honors), University of Missouri
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